about course
understanding your consumers goes beyond demographics - it’s about decoding their mindset and behaviors. this intensive, hands-on workshop, led by industry veteran rajesh patalia, dives into psychographics & consumer behavior training, equipping you with advanced consumer mind mapping techniques. this session provides game-changing strategies like parallel referencing to craft highly targeted, data-driven marketing campaigns.
new batch starting soon
key details at a glance
8 hours
100% classroom based
instructor-led
modules of workshop
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consumer mind mapping: understanding psychographics, behavioral patterns, and motivations
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parallel referencing technique: a unique approach to building detailed consumer profiles
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application in marketing: using insights to craft effective, consumer-driven campaigns
workshop outcome
by the end of this unique workshop, you will have:
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mastered advanced consumer profiling techniques to create data-backed, high-impact marketing strategies
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developed a deeper understanding of consumer psychographics, enhancing engagement and campaign effectiveness
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learned and applied parallel referencing, a breakthrough method for accurate market analysis
who should attend this course?
this data-driven consumer profiling workshop is ideal for:
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marketing strategists looking to leverage behavioral analytics for precise audience targeting
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brand managers aiming to refine audience segmentation and strengthen brand positioning
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business owners & entrepreneurs wanting to understand their customers better for smarter decision-making
hear it from those who've been there
industry leaders as
your mentors
rajesh patalia
chief strategy officer - agency09
28+ years of
experience
faqs
this workshop is designed for marketing professionals, brand managers, strategists, and business owners looking to refine their understanding of consumer behavior and apply data-driven insights to their campaigns.
by understanding consumer mindsets, motivations, and behaviors, you’ll be able to craft marketing initiatives that truly resonate, leading to higher engagement and conversion rates.
this workshop goes beyond traditional demographic segmentation by focusing on consumer psychographics and behavioral insights, with a unique methodology like parallel referencing to create richer consumer profiles.
parallel referencing is a proprietary technique that helps marketers draw connections between seemingly unrelated consumer behaviors, providing a more holistic and actionable understanding of target audiences.
a deep understanding of consumer psychology and behavior enables professionals to craft highly relevant, engaging, and results-driven marketing strategies, ensuring better roi and brand positioning.
if you’re looking to upskill
if you’re looking to upskill
if you’re looking to upskill
if you’re looking to upskill
