advanced digital
marketing program (admp) - performance marketing

recognized credentials for a competitive edge

about course

in today’s highly competitive digital landscape, brands need strategic paid media execution to maximize visibility and conversions. this performance marketing course equips professionals with expertise in paid media strategy, bidding strategy & ad optimization, and ROI-driven marketing techniques. learn how to build, manage, and optimize high-impact campaigns that drive targeted traffic and deliver measurable results

Exclaimatory

new batch starting soon

key details at a glance

Key Details

case study
based

Key Details

4 months

Key Details

max 10 students per batch

Key Details

5 hours a week

Key Details

100% classroom based

Key Details

instructor-led

Key Details

2 months
internship

modules of the course

  • campaign management

    • types
    • planning
    • targeting
    • ad groups
  • optimization process

    • quality score
    • landing pages
    • CTR
    • bids
    • ad extensions
    • AB testing
  • understanding campaign objectives

    • branding
    • demand creation
  • campaign strategy

    • segmentation
    • targeting
    • positioning
  • bidding strategy

    • automatic or manual
    • CPM
    • CPA
  • landing pages

    • types
    • campaign specific
  • launching a campaign

    • checklist
  • Monitoring Goals

    • impressions
    • CTR
    • traffic
    • conversion
    • revenue
    • ratio
  • remarketing

course outcome

by the end of this industry-focused program, you will have:

  • developed high-performance digital advertising campaigns across multiple platforms

  • mastered bidding strategies and campaign optimization to maximize roi

  • gained expertise in conversion tracking & analytics, ensuring data-driven marketing decisions

master the tools shaping the industry

  • Adobe
  • Similiarweb
  • Google Ads
  • Semrush
  • Google Analytics
  • Canva
  • Meta
  • Hootsuit
  • MOZ
  • Shopify
  • Hubspot
  • wordpress.svg

who should do this course?

ideal for professionals and entrepreneurs looking to specialize in paid media and SEM, including:

  • performance marketers aiming to refine and scale their paid advertising strategies

  • seo & digital marketing professionals looking to expand into SEM & campaign management

  • business owners & entrepreneurs wanting to drive measurable growth through targeted paid advertising

hear it from those who’ve been there

the case studies - wow! Some of the best i've seen across industries.

amaan shaikh - batch 2

academy.zeronine transformed my understanding of Brand Management and Digital Strategy.

pratibha sharma - batch 1

academy.zeronine's faculty's expertise shines through in every session!

vidhi mamania - batch 2

content is not just informative, but also actionable!

yashi kothari - batch 2

Personalized attention from faculty helped me understand some tough subjects. Thank you academy.zeronine.

rishi dhamecha - Batch 2

Live projects are a game changer. Never thought I’d manage social media for an Indian BFSI giant while pursuing the course!

hradini sodha - Batch 2

industry leaders as
your mentors

faqs

this course is designed for marketing professionals, digital strategists, and business owners who want to specialize in performance marketing and paid media strategies. it is also beneficial for SEO and digital marketing professionals looking to expand their expertise in campaign management and optimization.

this course will equip you with specialized skills in campaign management, bidding strategies, and performance tracking. you will learn to plan, execute, and optimize paid media campaigns effectively, making you a valuable asset in the digital marketing industry.

unlike generic performance marketing courses, this program is case study-based, instructor-led, and classroom-focused, ensuring hands-on learning. it also includes a two-month internship, allowing you to gain practical industry experience.

yes, the course covers a range of performance marketing concepts, including campaign planning, bidding, and optimization, which are applicable across major ad platforms. however, the focus is on strategy, execution, and analytics rather than platform-specific tools.

yes, the course covers remarketing strategies and targeting methods to help you re-engage audiences and improve conversion rates. you’ll also learn how to track and optimize campaign performance for better results.

enquire now

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