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recognized credentials for a competitive edge
in today’s highly competitive digital landscape, brands need strategic paid media execution to maximize visibility and conversions. this performance marketing course equips professionals with expertise in paid media strategy, bidding strategy & ad optimization, and ROI-driven marketing techniques. learn how to build, manage, and optimize high-impact campaigns that drive targeted traffic and deliver measurable results
case study
based
4 months
max 10 students per batch
5 hours a week
100% classroom based
instructor-led
2 months
internship
campaign management
optimization process
understanding campaign objectives
campaign strategy
bidding strategy
landing pages
launching a campaign
Monitoring Goals
remarketing
by the end of this industry-focused program, you will have:
developed high-performance digital advertising campaigns across multiple platforms
mastered bidding strategies and campaign optimization to maximize roi
gained expertise in conversion tracking & analytics, ensuring data-driven marketing decisions
ideal for professionals and entrepreneurs looking to specialize in paid media and SEM, including:
performance marketers aiming to refine and scale their paid advertising strategies
seo & digital marketing professionals looking to expand into SEM & campaign management
business owners & entrepreneurs wanting to drive measurable growth through targeted paid advertising
this course is designed for marketing professionals, digital strategists, and business owners who want to specialize in performance marketing and paid media strategies. it is also beneficial for SEO and digital marketing professionals looking to expand their expertise in campaign management and optimization.
this course will equip you with specialized skills in campaign management, bidding strategies, and performance tracking. you will learn to plan, execute, and optimize paid media campaigns effectively, making you a valuable asset in the digital marketing industry.
unlike generic performance marketing courses, this program is case study-based, instructor-led, and classroom-focused, ensuring hands-on learning. it also includes a two-month internship, allowing you to gain practical industry experience.
yes, the course covers a range of performance marketing concepts, including campaign planning, bidding, and optimization, which are applicable across major ad platforms. however, the focus is on strategy, execution, and analytics rather than platform-specific tools.
yes, the course covers remarketing strategies and targeting methods to help you re-engage audiences and improve conversion rates. you’ll also learn how to track and optimize campaign performance for better results.