advanced digital
marketing program (admp) - marketing 101
recognized credentials for a competitive edge
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recognized credentials for a competitive edge
understanding marketing fundamentals is essential for anyone looking to break into the industry or strengthen their business acumen. marketing 101 is a dynamic marketing fundamentals course, covering brand strategy and market analysis, consumer behavior, and the difference between traditional vs digital marketing. whether you’re an entrepreneur or a career switcher, this course provides a strong foundation to help you navigate today’s dynamic marketing landscape.
case study
based
4 months
max 10 students per batch
5 hours a week
100% classroom based
instructor-led
2 months
internship
understanding the market
the 4 ps of marketing
the 4 as of consumer behavior
brand keys
creating brand identity
physical world vs digital world
consumer profiling
brand audit
case studies
by the end of this industry-relevant program, you will have:
a solid foundation in business and marketing basics, applicable across multiple industries
expertise in consumer profiling and brand identity training, enabling you to craft impactful brand strategies
hands-on experience with case studies, helping you tackle real-world marketing challenges with confidence
this marketing 101 training program is ideal for:
aspiring digital marketers looking to master core marketing principles before diving into advanced topics
entrepreneurs & business owners wanting to develop powerful marketing strategies to grow their brands
professionals from non-marketing backgrounds aiming to switch careers or upskill with practical marketing knowledge
chief strategy officer - agency09
28+ years of
experience
this course is designed for professionals looking to specialize in marketing, entrepreneurs aiming to strengthen their brand strategies, and digital marketers seeking a deeper understanding of core marketing principles.
marketing 101 provides a strong foundation in branding, consumer behavior, and strategic marketing, enabling professionals to enhance their expertise and apply these concepts effectively in digital and traditional marketing roles.
unlike other courses that focus solely on digital tactics, this program emphasizes fundamental marketing principles and how they translate into the digital world, providing a well-rounded approach to marketing strategy.
the course explores core marketing frameworks like the 4Ps, 4As, and brand architecture, then demonstrates how these principles evolve in the digital space, ensuring a seamless transition from traditional to digital marketing.
yes, the program is case study-driven, allowing participants to analyze real-world marketing strategies, conduct brand audits, and develop data-backed marketing plans for practical application.
if you’re looking to upskill
if you’re looking to upskill
if you’re looking to upskill
if you’re looking to upskill
if you’re looking to upskill
