about course
brand keys are the foundation of a powerful brand, defining its core dna, positioning, and long-term success. this strategic brand management training is an intensive, hands-on workshop designed to help marketing professionals build a strong brand strategy by mastering the art of brand keys. led by renowned industry expert rajesh patalia, this immersive two-day session delivers actionable insights and real-world applications to drive brand consistency and growth.
new batch starting soon
key details at a glance
2 days
100% classroom based
instructor-led
modules of workshop
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understanding brand dna: the role of brand keys in defining a brand’s core identity
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building brand keys: a step-by-step approach to developing a strong, strategic framework
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applying brand keys: translating insights into marketing strategies for brand consistency
workshop outcome
by the end of this transformational workshop, you will have:
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mastered the art of constructing brand keys to shape a brand’s identity and positioning
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understood how strong brand dna fuels differentiation and strengthens market presence
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developed a strategic framework for brand-building, enhancing decision-making and career growth
who should attend this workshop?
this brand identity & positioning training is ideal for:
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brand managers & marketing professionals shaping strategic brand positioning
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business owners & entrepreneurs looking to establish a strong brand identity
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strategists & consultants focused on brand differentiation & market leadership
hear it from those who've been there
industry leaders as
your mentors
rajesh patalia
marketing specialist - agency09
28+ years of
experience
faqs
this workshop is designed for brand managers, marketing professionals, business owners, and strategists looking to enhance their expertise in brand-building and strategic positioning.
by learning how to construct and apply brand keys, you’ll gain a structured approach to brand strategy, making you a more effective decision-maker and helping you drive brand consistency, differentiation, and long-term success.
unlike general branding courses, this workshop focuses specifically on brand keys - a critical framework for defining a brand’s core dna. you’ll receive hands-on training from industry expert rajesh patalia to apply these insights in real-world scenarios.
brand keys help define what a brand stands for, how it differentiates from competitors, and how it connects with consumers. a well-structured brand key ensures brand consistency and strategic clarity, leading to stronger market positioning.
yes! this workshop is designed to be highly interactive and application-driven, giving you a step-by-step process to build, refine, and implement brand keys for real-world branding challenges.
if you’re looking to upskill
if you’re looking to upskill
if you’re looking to upskill
if you’re looking to upskill
