Comprehensive Digital Marketing Program

Comprising Of Following Modules:

Creating a Website from scratch

A Website is the primary real estate for a Brand in the Digital Space. It is the Central repository of all its content. Hence, developing a feature rich, user friendly and technically superior website is the key to success of all Brands Endeavors on the web.

Comprising Of Following Modules:

CONTENT MARKETING - CREATION, AMPLIFICATION & USAGE

Content is the key to discovery and proliferation of digital assets such as websites, blogs, promotional communication such as banner ads, posts, etc. It not only ensures visit to the content repository but also enables interaction with intended target audience, thereby furthering a Brands’ objectives. Content Marketing comprises two main streams: Content Creation & Content Amplification.

This advanced course is ideal for those wishing to make a career in either streams of Content Marketing.

Content Creation:

Content Amplification

Performance Marketing

Content discovery is fundamental to all marketing initiatives on the internet. Being a boundaryless medium, the challenges of content proliferation and communication effectiveness for a Brand are greatly compounded by the sheer number of competing brands all of which compete for the attention of the target consumer. It is imperative, therefore, for a Brand to supplement its content discovery through Paid Mediums for those searching for relevant content at any given point. Pull Driven Content is most efficiently served through Performance Marketing or SEM.

Modules:

Search Engine Optimization and Web Listening

The long term objective for any Brand should be discovery and proliferation of its content organically; by default, without any Brand intervention or action such as Paid media. Search Engine Optimization and Web Listening or SEO ensures the fulfillment of these objectives. The process of SEO is a long drawn and intricate one, based on relevancy & usefulness of content. This unique course develops the skills of the learner enabling him to build a career in SEO.

True Brand Imagery is enhanced only by interacting with consumers. A two way street, where listening to consumers, addressing their concerns and queries, acknowledging their feedback is as important as providing sales support. Learn from Industry experts how to manage a Brands’ Online Reputation

Modules:

SOCIAL MEDIA MARKETING (SMM)

In today’s connected world, Social Media is the fulcrum of a persons’ interaction with friends, family, peers & society at large. A person’s need to connect and interact with like minded individuals is fulfilled by Social Media. Unlike other mediums such as SEO or SEM, Social Media is ‘pull driven’. Being a User Generated Content and Governed medium, it is very different from all other mediums of content proliferation; with privacy forming the core of its usage. Marketing on Social Media is a specialized skill which has built careers of many and has a great demand amongst all Digital Marketing Professionals.

Modules:

Brand Strategy - Online & Offline

Brand Management’s scope has evolved beyond just real world. Today, managing a Brand in the Digital space is as important as in the real world. Whilst the fundamentals of Marketing remain the same in both worlds, certain aspects need to be adapted for Digital World. Understanding its impact is crucial to Brand Building process as well as Return on Investment considerations. This course aims to equip students with an overall perspective on how to formulate Brand Strategy in both the Online & Offline space. It is ideal for Marketing Professionals who want to sharpen their skills and keep up with changing times.

Modules:

Video Production

A Videographer is tasked with taking the raw footage shot by a film crew and director and turning it into the final product.

It is the process of editing segments of motion video production footage, special effects and sound recordings in the post-production process. The goal of editing is to manipulate these events to bring the communication closer to the original goal or target. It is a visual art.

Modules:

WORKING ON A 'LIVE PROJECT'

Managing various stages of a project is critical to successful execution and achievement of desired objectives. Starting with Planning stage which comprises of setting of Goals to road mapping of various stages culminating into the desired fulfillment of the objectives, a key skill of a Project Manager is the foresight, the Vision; the ability to see the big picture and then work towards achieving it, managing various input stages in the process. This advanced course is ideally suited for working professionals who have a fair amount of work experience. It comprises of the following modules:

Modules:

COURSE CERTIFICATION EXAM

Leveraging technology to further a Brands’ objectives is a critical much sought after skill set these days. This advanced course aims to shed light on all aspects of technology which are at play in the Digital space. The course modules are:

Modules:

MARKETING 101 - BASICS OF MARKETING

A crash course in Marketing for the uninitiated…

Want to make a career in Digital Marketing? But, do not have any prior knowledge of the Marketing field? Digital Marketing is essentially replicating traditional marketing in the Digital space. The Nuances and fundamentals of Marketing remain the same but are applied a bit differently on the World Wide Web. Hence, in order to master the art of Marketing in the Digital space, one has to be proficient in the vocation of Marketing in the real world. Although a skilled marketer is the outcome of years of actualizing the vocation of Marketing, this advanced course aims to bridge the gap for the uninitiated. Taught by one of our most experienced and senior faculty members, Mr Rajesh Patalia, this course aims to bring up to speed for all those who have never dabbled in Marketing before as well as it brushes up the concepts for those familiar with Marketing. The course consists of

Modules:

From Product to Positioning

An advanced course for the Practicing Marketing Professional. The core of any Brand Management function is creating the DNA of the Brand, which not only shapes the Identity of Brand in the years to come but also creates a foundation for Brand Initiatives; Strategic & Tactical, from Consumer Engagement to Communication. The goal of this course is to equip the learner with the knowledge to develop Brand Keys, Positioning Strategy & Route to adopt.

Creative Thinking

What makes some people more creative than others? Is it a skill that can be developed by an individual?

Yes, it can! Learn from our experts on how to think creatively and improve your outlook and output by leaps and bounds.

This 8 hour workshop is designed to hone the participants’ creative thinking process through a very interesting field; Sports. Conducted by Mr Vinay Kanchan, the renowned author of ‘Creativity through Sportivity’ and a life coach to many working professionals, these 8 hours are guaranteed to awaken your creative talent. Enroll now.

The Art of Consumer Profiling

How well do you know your consumers? Oftentimes, promising marketing initiatives do not achieve their intended goals as the understanding of intended consumers was incomplete or inadequate. In this fast paced, technology aided boundaryless world, a savvy marketer not only knows the demographics of his consumers but is also able to mind map his consumers. Psychographics play a crucial role in the success of any marketing initiative.

Conducted by Mr Rajesh Patalia, who has over 25 years of experience in Marketing, this workshop equips the participants with unique skills such as Parallel Referencing for building a meaningful consumer profile. A must attend workshop for all Marketing professionals.M

Defining Brand DNA thru Brand Keys

For those busy marketing professionals who do not have the bandwidth to attend the advanced course From Product to Positioning, this two day workshop aims to impart the working knowledge on how to create Brand Keys.

Brand Keys are the DNA of any Brand. Understanding the process of how to construct Brand Keys is the key to a Brand Managers’ success & career growth. Get an overview of the process through this 2 day workshop, conducted by our senior faculty Mr Rajesh Patalia

Design Basics

Ever wondered what goes into making that ‘Wow’ communication design? What differentiates a great design from a mediocre one? Most often, the Construct. This workshop aims at familiarizing a participant to the basics of the Designing process. As they say, no matter how tall or beautiful a building maybe; it is only made up of bricks!

Learn the basics of the Design process from the best in the Industry; elite practicing professionals who are famed for their work.